shockvertising

名词 n.
中文释义

英文释义

名词 n.
  1. Advertising that is intended to shock the viewer. uncountable
    — Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz […]

词源

Blend of shock + advertising.
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